Where standard brakes quickly
- Processes are adapted to the product.
- Booking, shop, CRM and workshop depend on separate tools.
- Data lies in foreign structures and is difficult to combine.
- Special cases cost time, workarounds or additional modules.
Standard software solves individual tasks. We are building our own system that cleanly connects workshop, vehicle trading, online booking, shop, CRM, invoices, receipts, marketing and AI workflows.
Car trade DMS, workshop planners and shop systems solve many areas well. It becomes difficult when booking, vehicle data, employees, customer communication, payments, marketing and special logic have to work together.
The research shows: DMS tools optimize vehicle files, CRM, contracts, DATEV and stock exchanges. Workshop software optimizes appointments, orders and status communication. Media Shell starts where these building blocks should come together in their own system.
| aspect | Autaxo | CarCuro | Workshop tool | Media Shell |
|---|---|---|---|---|
| Cost model | SaaS/DMS model based on provider logic | Annual model by vehicle population | Monthly tariff or license per setup | One-time takeover plus optional care packages |
| Core strength | Vehicle files, CRM, invoices, DATEV and stock exchanges | Inventory, export, CRM, app and your own website | Scheduling, orders and customer communication | Website, booking, retail, workshop, shop and AI in one system |
| When areas converge | Strong in the car trade, but not intended as a complete website and workshop platform | Car trade in focus; Workshop and shop special logic remains limited | Workshop in focus; Trade, shop and marketing are often separated | Operating logic is connected across all areas |
| Website & booking | Exchange and website sync, but not a completely separate funnel | Website made from templates instead of completely own brand logic | Booking and customer app remain product-linked | Own website, DE/RU/EN, online booking, thank you pages and tracking |
| Data & Automations | Data follows the DMS data model | Data follows the product scope | Data often remains in the workshop context | Own database for receipts, vehicles, customers, shop and AI workflows |
| Further development | New functions follow the product roadmap | Adjustments remain within the scope of the platform | Special requests depend on the provider setup | Roadmap is planned according to your real operations |
Comparison based on publicly visible provider information, as of 05/2026. Typical limits for individual, cross-departmental operating processes are assessed.
First choose to take over your existing system and then choose a flexible AI Website Care package for ongoing changes, campaigns, data maintenance and support.
Package prices: existing systems
Live from 3 days
Live from 5 days
Live from 10 days
Live from 5 days
Live from 8 days
Live from 14 days
Live from 10 days
Live from 15 days
Live from 25 days
Live from 7 days
Live from 12 days
Live from 20 days
Live from 10 days
Live from 15 days
Live from 25 days
Live from 2 days
Live from 4 days
Live from 7 days
Live from 3 days
Live from 7 days
Live from 14 days
200 tokens
700 tokens
2,000 tokens
All onboarding packages cover 1 project. Services are offered exclusively to commercial customers. All prices are in euro and exclude statutory VAT.
Extra scope? The AI shows token usage before you approve.
Project setup, technical implementation, responsive display, basic SEO, handover and the functions listed in the package.
Photo/video production, legal review, third-party licenses, hosting, domains, large data migrations or special functions outside the package scope.
More pages, products, integrations or special requests are calculated transparently before the start. No additional costs arise without approval.
Company websiteWebsite Pro + Care S for up to 6 pages, CMS, form, SEO basics and ongoing small changes.
Shop startShop Pro + Care M for products, checkout, tracking and regular care.
Existing systemExisting systems Basic/Pro + Care S or M for takeover, checks and planned development.
Portamotors didn't just need a modern website. The operation connects workshop service, tires, painting, workshop rental, vehicle data, customers, internal times, inventory, invoices, shop products, eBay processes, banking and AI support.
That's why an individual Django platform was created: customers book online, the team works with calendars and time recording, vehicles keep receipts, repair orders and tasks, shop, acquisition and marketing access the same technical basis.
Modular, but not modularly fragmented: each building block can start alone and later grow together with the other areas.
Categories, services, duration, prices, add-ons, vouchers, confirmation, change requests and calendar export.
Customers, vehicle files, VIN, HSN/TSN, HU/AU, pictures, tasks, repairs, investments, receipts and history.
Times, absences, roles, inventory, expenses, payouts, repair orders and status boards.
Categories, products, variants, PayPal, merchant feed, eBay sync, DBV import and ordering processes.
Search profiles, requests, chat messages, bulk sending, customers, templates and follow-ups.
German, Russian, English or other languages without any disruption in the booking flow.
Bank transactions, ongoing costs, receipts, invoices, PDF templates, backups and rights.
Vehicle texts, price estimates, data extraction, to-do suggestions, email templates and internal questions.
We check existing systems, transfer useful data and build exactly the processes that really ease the burden on your everyday life.
Have the vehicle process checked