Your own website with a bookable calendar, package sales, customer management, invoices, email templates and video-on-demand with payment. Slim enough for solo coaches, expandable enough for the next offering.
The market providers cover booking, payments, coaching apps, training plans, nutrition, reporting or studio management. For self-employed personal trainers, it is rarely enough to have your own website that sells exactly what is actually being offered.
Trainer software is real and powerful. What is crucial, however, is whether it sells, books, invoices and continues to grow for a single personal training business case without turning it into an overloaded studio system.
| aspect | Trainerize | My PT Hub | Studio Suites | WordPress | Media Shell |
|---|---|---|---|---|---|
| Core focus | Strong coaching app with booking, sales, payments and add-ons | All-in-one PT app with packages, calendar, workouts and payments | Scheduling, CRM, payments, reporting and business app | Many individual plugins must work together cleanly | Own website and booking platform for the specific coach process |
| Website & Brand | Brand remains strong in the app and provider framework | Website integration and MySite instead of completely own logic | Widgets, app or platform profile are in the foreground | Depending on theme, plugins and clean developer implementation | Your own appearance, your own page logic, your own booking and sales route |
| Appointments & packages | Dates, classes, products and recurring payments available | Calendars, sessions, packages and website links available | Reservations, memberships, payments and front desk flows | Booking, package logic and payment depend on plugin combinations | Packages, calendars, availability and payment logic are modeled appropriately |
| Customers, invoices, emails | Communication remains in the coaching app context | Customer and financial data follows the app data model | CRM, payments, reporting and financial management are often strong | Invoices and templates must also be linked | Customers, invoices and email templates sit directly in your own back office |
| VOD courses & payment | Video coaching and on-demand content available as an add-on | Video coaching, packages and payments possible in the app | Rates and payments depend on the respective suite setup | VOD, paywalls and access protection must be combined in a stable manner | Built-in VOD module with payment and course access in your own system |
| Slimness for solo coaches | Many coaching, app and scaling functions are included | Workouts, nutrition and app features are part of the product thinking | Often intended for studios, teams or larger fitness businesses | Slimness depends heavily on plugin quality and care | Only the modules that are needed for the specific offer |
| Further development | New features follow product roadmap and add-on logic | Adjustments remain within the scope of the platform | Special requests depend on the suite, integrations and providers | Extensions are often developer and plugin dependencies | Selective roadmap based on the trainer's real business case |
Comparison based on publicly visible provider information, as of 05/2026. The suitability for your own, lean coach platform with website, booking, sales and individual further development is assessed.
First choose to take over your existing website, WordPress state or tool setup and then a flexible AI Website Care package for ongoing customizations, courses, email templates and support.
Package prices: existing systems
Live from 3 days
Live from 5 days
Live from 10 days
Live from 5 days
Live from 8 days
Live from 14 days
Live from 10 days
Live from 15 days
Live from 25 days
Live from 7 days
Live from 12 days
Live from 20 days
Live from 10 days
Live from 15 days
Live from 25 days
Live from 2 days
Live from 4 days
Live from 7 days
Live from 3 days
Live from 7 days
Live from 14 days
200 tokens
700 tokens
2,000 tokens
All onboarding packages cover 1 project. Services are offered exclusively to commercial customers. All prices are in euro and exclude statutory VAT.
Extra scope? The AI shows token usage before you approve.
Project setup, technical implementation, responsive display, basic SEO, handover and the functions listed in the package.
Photo/video production, legal review, third-party licenses, hosting, domains, large data migrations or special functions outside the package scope.
More pages, products, integrations or special requests are calculated transparently before the start. No additional costs arise without approval.
Company websiteWebsite Pro + Care S for up to 6 pages, CMS, form, SEO basics and ongoing small changes.
Shop startShop Pro + Care M for products, checkout, tracking and regular care.
Existing systemExisting systems Basic/Pro + Care S or M for takeover, checks and planned development.
Olga didn't want a cluttered fitness suite or a website that would stall after the initial launch. After a WordPress project that was not successful in terms of technology and design, a platform was created that exactly reflects the process: show the offer, select a package, book an appointment, maintain customer data and communicate clearly.
Today the system includes your own website, appointment calendar, package sales, customers, invoices, email templates and a ready-made video-on-demand module with payment options. We continue to develop selectively as new offers, processes or sales logic are added.
The platform can start small and then grow exactly where new products, courses or internal processes bring real added value.
Own page structure, clear offer communication, multilingual content, technical SEO basis and high-conversion CTAs.
Availability, lead times, package pre-selection, booking confirmation, blackout times and internal calendar back office.
Individual sessions, packages, digital products, payment logic, thank you pages and clear sales routes instead of scattered tools.
Sell courses as digital products, check payments, control access and deliver content in your own system.
Customer data, appointment history, invoices, receipts and notes remain directly linked to bookings and sales.
Confirmations, internal notes, follow-ups, templates and AI help are maintained in line with the coach process.
German, Russian, English or other languages without a break between the website, package texts and booking flow.
New courses, payment methods, automation or back office functions are added where the business case grows.
We examine existing website, WordPress or tool setups and build a clear platform for offers, appointments, customers, invoices, courses and growth.
Have the trainer process checked