Case Study · Pet nutrition & consulting

Tierfuttervital – advice, products and knowledge in one new system.

Migration and redevelopment of the Reico partner website as a responsive Django/Wagtail platform — with editable product worlds, an advice hub, FAQs, a privacy-aware consultation form and a solid technical SEO foundation.

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Responsive Tierfuttervital website shown on a laptop, tablet and smartphone
Overview

From a grown website to an editorially manageable consulting platform.

Tierfuttervital combines personal nutrition advice with an extensive range of information and products. The new website brings product worlds for dogs, cats, horses and people, long-form advice, FAQs and the consultation journey into one Wagtail system — fast, mobile-optimised and fully manageable by editors without touching a template.

Website
https://tierfuttervital.com/
Industry
Pet nutrition · consulting · direct sales
Media Shell role
Strategy, UX/UI, frontend, CMS migration, SEO
Stack
Python, Django, Wagtail, PostgreSQL, Gunicorn, Nginx, HTML, CSS, JavaScript, ALTCHA
Project scope
Migration and responsive redevelopment of a CMS-driven consulting website with product worlds, an advice hub, FAQs, lead form, consent management and a technical SEO foundation.
62product profiles
8product worlds
13advice articles
29published pages
87SEO-ready images
26permanent legacy redirects
Feature modules

What powers Tierfuttervital.

Migration & CMS architecture

  • Complete backup and controlled retirement of the previous WordPress installation
  • Migration to a structured Python, Django and Wagtail foundation backed by PostgreSQL
  • Editable page types for the homepage, product worlds, advice hub, FAQs, contact and legal content
  • Existing content, media, complete articles and relevant URL paths carried over
  • 26 permanent redirects preserve existing bookmarks and search-engine paths

Brand, UX & responsive design

  • A distinctive brand presence for an authorised Reico partner
  • Mobile-first navigation for dogs, cats, herbs, horses and people
  • Consistent consultation CTAs and clear journeys across every page type
  • Responsive cards, images and content grids for phone, tablet and desktop
  • A dedicated Wagtail admin login with project logo and branded CMS

Product worlds & editorial workflows

  • Eight product sections with 62 product profiles managed directly in Wagtail
  • Product cards with image, title, subtitle, description, benefit tags and alt text
  • Ranges covering dog and cat food, care products, herbs, horses and people
  • 87 images with SEO-friendly filenames, descriptions, tags and alt text
  • Reusable CTA, hero, content and partner blocks

Consultation form & lead workflow

  • Consultation form for contact details, optional address and animal data, plus free text
  • Multiple selection for dog, cat, horse or personal advice
  • Phone numbers captured in international format with a secure Reply-To email flow
  • Explicit GDPR consent for processing and sharing data with Reico & Partner Vertriebs GmbH
  • Locally hosted ALTCHA proof-of-work protection, honeypot, CSRF and rate limiting

Advice hub, FAQs & content

  • Advice hub with 13 complete articles on nutrition, care, health and everyday life
  • Article cards with category, image, excerpt and editor-controlled ordering
  • Editable FAQs plus About, Contact, Jobs and legal pages
  • SEO-friendly Wagtail image renditions for listing and detail views
  • Every public page type tested on mobile and desktop

Privacy & consent

  • Compact consent dialog for necessary, analytics and marketing purposes
  • Analytics and marketing remain disabled until visitors explicitly opt in
  • Choices are stored locally for 180 days and can be changed or withdrawn from the footer
  • Transparent privacy guidance and a clearly visible required checkbox in the consultation flow
  • Contact enquiries are removed automatically after the defined retention period

SEO & social sharing

  • Individual titles, meta descriptions, canonicals and an XML sitemap
  • Open Graph and Twitter metadata with a dedicated 1200×630 social image
  • Readable URLs and 26 tested 301 redirects
  • Favicon and app-icon set plus versioned static assets
  • Structured, meaningful alt text and responsive image renditions

Security & operations

  • Nginx sits directly in front of Gunicorn while Apache remains isolated for other server projects
  • Project-isolated Python 3.14, Wagtail and Django setup managed by systemd
  • PostgreSQL database, daily retention job, security headers and rate limits
  • PHP and WordPress fully retired for this domain and removed from Plesk
  • Git-based handover with documented production operations and verified backups
Tierfuttervital consulting platform displayed responsively across three devices

Has your website outgrown its original setup?

We move content, technology and lead processes into a fast, manageable system — without pretending the existing website has to start from zero.

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